Vibe Clip

This clip illustrates the tone and message of our capsule range through exploring visual communication which highlights the overall vibe of the range. We advocate for meditation, mindfulness, wellness, and social issues such as women's equality, body inclusivity, sustainability, and ethical practises within our range. Our clip depicts the Brighter Daze ideals through visuals which represent the emotions and message we are conveying. Lots of luminescent sunrises and sunsets indicating bright, beautiful starts for every new day which to grab hold of and take advantage of. Connection to nature and one ‘self is an underlying theme that encompasses the clip with beautiful shots of flowers, luscious gardens and luminous skies along with moments of contemplation and stillness to provide contrast. Also included are brief snaps paying homage to the psychedelic nature of the trend with vivid, sparking neon lighting surrounded in hues of purple and pink preparing the customer for the carefree partying spirit which lurks in our trend. Throughout we express diversity and inclusivity to accurately portray the morals and ethics of our collection, being so important to our message. Finishing off the vibe, our clip ends with a soothing moment of stillness to capture the moment and take it in with a meditation reference facing a sheer mountain range sitting just over the other side of the crystal-clear lake. Finally, a spectacular and bright sunset over a beautifully still desert with a shadowed mountain range in the distance. The perfect end to a perfect day leaving our customers with a sense of invigoration for the future and Brighter Daze ahead.