Brand Story
Our theme is “Brighter Daze” and is built on becoming a catalyst for brighter days for young women. During what has been almost 2 years of lockdowns our girls have struggled with their mental and physical wellbeing. Now is the time to focus on manifesting positivity and to create brighter days in the future .
Inspired by many of the subcultures of the 90s and beyond, our "Brighter Daze" collection encapsulates the casual, bright and vibrant essence of the festival/partying experience. It references original inspirations of the psychedelic aesthetic for a new generation , with an additonal focus on the bold colours and graphics that have defined the trend for the last few decades.
01
A Focus on Health & Wellness
We aim to engrain health and wellness into the Supré brand through virtual and real life events promoting mental health, physical health and the joy of self care. This will be provided through meditation classes, wellness workshops and yoga practice to name a few. "Brighter Days" is an initiative for us to build a deeper connection with our customer base and merge our focus on wellness into the wider community of women
02
Creating a Community aimed at Empowering Women
Physical and virtual events outlined on the Supre hub will blur the line between our brand and our customer. We want to have a proactive meaningful role in building a community which empowers and supports women to live their best lives. Through the Supre hub you can access online article covering a wide range of topics such as art, sustainability and social issues to name a few.
03
A Focus on Sustainability
Our range and message aims to build on Suprés current sustainability initiatives, enhancing Supré’s reputation as an ethical and sustainable brand as well as build a deeper connection with the target consumer. This will be done through expanding the use of sustainable fibres and materials such as Econyl, Lenzing EcoVero, Organic Cotton and Recycled polyester across all garments. Furthermore, we endeavour to implement in-store recycling programs, Bluetooth tags to tackle the issue of over-washing, as well as building a strong voice on sustainability through content provided on the Supré Hub aimed at educating consumers.
